About us

We don't just build software. We create better ways of working.

start2x builds custom software and intelligent automation that simplify processes, relieve teams and make companies faster.

Our mission

Digital tools that make companies more productive.

With custom software, intelligent automation and AI where it creates real value. Our goal is not to use the most modern technology, but to make companies more efficient, simplify processes and free people from repetitive work.

We want to be seen as a modern technology partner, not a classic software agency. Our brand stands for clarity, speed and pragmatic solutions that become productive early and grow together with our clients.

Brand promise

We build digital tools that automate work and give companies a competitive advantage.

Who we work for

German companies and mid-sized businesses that aren't looking for a trend or an "AI agency", but for a partner who understands business processes, works pragmatically and delivers results fast.

Who's behind it

A direct line, no layers in between.

At start2x you talk directly to the people who build, without a project manager in between.

Till Täubrich

Engineering & Technology

Till Täubrich

Owns the technical delivery: from custom software and automation to clean, reliable system architecture.

Richard Roth

Strategy & Product

Richard Roth

Translates business processes into clear solutions and makes sure software creates real, measurable value.

Our approach

What we believe

A few principles that shape our work.

Solutions over technologies

What matters is the result for you, not the tech stack. The technology is just the means to get there.

We automate work, not people

We free teams from routine so there's more time for value-adding work.

AI only when it adds real value

AI only creates value when it solves a real problem. Otherwise we deliberately leave it out.

Productive fast beats perfect late

Short feedback cycles instead of large projects meant to finish after twelve months.

Clarity in everything

Clear communication, transparent processes and software that is easy to use.

Reliability as standard

Data protection and security are not an add-on, but a natural part of every solution.

Let's get to know each other.

Tell us about your process. We'll say honestly where we can make the biggest difference.

Start a project