Guide · Automation

Automating business processes: where companies start

Which business processes are worth automating first, how to spot good candidates and how a pragmatic start works, without a big project.

Richard Roth Richard Roth Strategie & Automatisierung October 14, 2026 6 min read
Automating business processes as an abstract tile motif

Automating business processes means letting software handle recurring workflows instead of people, from invoicing and receipt filing to moving data between programs. It is used wherever staff repeatedly type, click or forward the same thing today. For companies it brings faster turnaround times, fewer transfer errors and more time for tasks that genuinely need human judgement.

Key takeaways
  • Good candidates are rule-based and recurring: always the same flow, high volume, clear triggers.
  • The best starting point frustrates everyone: a workflow the team finds tedious creates acceptance fast.
  • Automating does not mean replacing: the software takes over the manual steps, the decision stays with the person.
  • Start small, then connect: one workflow automated reliably, then the next ones attached.

Which business processes can be automated?

The best fit are regular, rule-based workflows with high volume. The more uniform a process, the easier it is to automate, because fewer special cases have to be modelled.

  • Quotes and invoices: generate from templates, send and track.
  • Receipt processing: read documents, assign them and transfer them into the right system.
  • Onboarding and approvals: recurring steps with clear responsibilities and reminders.
  • Data transfer between tools: move information automatically from system to system instead of by copy-and-paste.

The common thread: repeated manual work is the clearest sign of a candidate. It pays to tidy up the workflow first, rather than simply automating detours. How this works systematically is shown in the overview on process optimization, which sets up automation properly.

How do you spot a good automation candidate?

Not every workflow is worth automating. Four traits separate good candidates from bad ones.

Good candidateRather unsuitable
always runs the same waydifferent every time, many exceptions
comes up oftenhappens only rarely
follows clear rulesconstantly needs judgement
costs noticeable timedone in minutes

The honest assessment matters: rare special cases seldom justify the effort, while the recurring standard case with clear rules almost always does. Often the real candidate is not a single step but a whole flow spanning several programs. How such chains are cleanly linked together is described in the article automating workflows.

Richard Roth
Start2x recommends Richard Roth Strategie & Automatisierung

We never start with the most complicated process, but with the one that comes up often and frustrates the team most. A visible first success on a tedious everyday workflow convinces more than any calculation and creates appetite for the next step.

How do you start with automation?

Getting started works best in short steps rather than a big programme, because each step delivers value on its own and keeps the risk small.

  • Choose a candidate. A workflow that comes up often, follows clear rules and costs noticeable time.
  • Capture the rules. When does the workflow start, which steps belong to it, where is an approval needed?
  • Build small. Automate exactly this workflow, in use early rather than planned for months.
  • Connect and expand. Once the first case runs reliably, the next workflows attach.

Before you automate, it is worth taking a critical look at the workflow itself. Often individual steps can be removed. The cheapest step is the one that is no longer needed at all.

What does the first use case cost, and what does it deliver?

A clearly defined first use case can often be implemented in the low four figures, frequently between around 1,500 and 5,000 EUR, depending on the number of systems involved and special cases. That is not a fixed price but an order of magnitude, and it shows: the start does not have to be a big project.

The value becomes tangible when you weigh the effort against the time saved across a full year. A workflow that costs only two hours of manual work per week ties up around a hundred working hours a year. Once that step is gone, the build has often paid for itself within a few months, and the workflow keeps saving from then on. Whether a specific step pays off is covered in the article When is automation worth it?.

Where individual steps need an understanding of content, such as reading receipts or emails, pure rule-based automation ends and AI automation takes over the understanding of unstructured content. The wider frame is set out in the guide on digitising and automating processes, and for how we implement workflows in practice, see our page on process automation.

Frequently asked questions

Which business processes should you automate first?
Workflows that come up regularly, follow clear rules and in large numbers: quotes and invoices, receipt processing, approvals, and data transfer between tools. The best first candidate costs noticeable time and frustrates the team.
How do I spot a good automation candidate?
A good candidate always runs the same way, comes up often, follows clear rules and costs noticeable time. Unsuitable are rare workflows with many exceptions that constantly need individual judgement.
Does automation replace employees?
Usually not entire roles, but individual recurring manual steps. The software takes over routine, the decision stays with the person. That leaves more time for tasks that truly need judgement and contact.
How big does the first step need to be?
As small as possible, but useful: a single, clearly defined workflow. Once that runs reliably, the next processes can be attached. This keeps investment and risk low.
What does it cost to automate a business process?
A clearly defined first use case is often in the low four figures, depending on the number of systems and special cases. What matters is the comparison with the time saved: if a workflow ties up two hours of manual work per week, that is around a hundred hours a year, so the build usually pays for itself within a few months.

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